About Forma

We think you should see it on you first.

Forma turns your real measurements into a personal fitting room, so you can see how anything from any store looks on you before it ships.


What we believe

Fit is personal

A size label says almost nothing about how a piece will actually sit on your body. Your measurements do.

See it before you spend

Guessing leads to returns, waste, and disappointment. A realistic preview changes the decision you make.

Your data stays yours

Your measurements and reference photos power your try-ons, and nothing else.


Built for how you actually shop.

Start with five free try-ons a week. No credit card.

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